The Brand

Yoppie is a full cycle menstrual care brand aiming to demystify everything from periods to PCOS while offering uniquely formulated products with an organic focus that help everyone who menstruates to have a better and easier cycle.

The Need

Keen to grab both brand awareness and search market share for some hyper-competitive terms in their niche, Yoppie wanted to lean into all aspects of organic marketing in order to create a highly sustainable growth trajectory.

The Approach
  • Assisting with new product development through assessment of interest and competition levels through an online search lens
  • Working with developers to ensure continual technical SEO improvements to maximise visibility through use of improved markups and site structure
  • Onsite content strategy to develop relevant traffic growth for brand awareness while growing trust and expertise in the healthcare space
  • Boosting visibility of key commercial and product terms to directly acquire more customer signups and purchases
  • Support with social channel organic visibility to boost the brand’s overall digital presence
  • Support with influencer marketing strategy and data analysis in order to test and learn on different approaches and their impacts on overall growth
  • Working alongside PR specialists at Proper PR to maximise brand exposure and SEO benefits of press room work through unified content messaging on and offsite
  • Development of a dedicated link acquisition strategy based on evergreen resource-based outreach, delivered by expert link builders at Reddico to boost domain visibility potential and grow brand authority
The Results
Yoppie SEO Case Study
The Results

“Ruth is the best when its comes to organic and SEO. Our organic traffic has always been above target and she has been the brain/engineer behind this success.”

Daniella PeriFounder
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