Yoppie Organic Growth Strategy

Yoppie is a full cycle menstrual care brand aiming to demystify everything from periods to PCOS while offering uniquely formulated products with an organic focus that help everyone who menstruates to have a better and easier cycle.

Keen to grab both brand awareness and search market share for some hyper-competitive terms in their niche, Yoppie wanted to lean into all aspects of organic marketing in order to create a highly sustainable growth trajectory.

• Assisting with new product development through assessment of interest and competition levels through an online search lens
• Working with developers to ensure continual technical SEO improvements to maximise visibility through use of improved markups and site structure
• Onsite content strategy to develop relevant traffic growth for brand awareness while growing trust and expertise in the healthcare space
• Boosting visibility of key commercial and product terms to directly acquire more customer signups and purchases
• Support with social channel organic visibility to boost the brand’s overall digital presence
• Support with influencer marketing strategy and data analysis in order to test and learn on different approaches and their impacts on overall growth
• Working alongside PR specialists at Proper PR to maximise brand exposure and SEO benefits of press room work through unified content messaging on and offsite
• Development of a dedicated link acquisition strategy based on evergreen resource-based outreach, delivered by expert link builders at Reddico to boost domain visibility potential and grow brand authority