SuperCarers, a specialist carer introductory service operating around the UK to help the elderly, their families and their loved ones to find at home care to support independence and quality of life. Founded in 2015 by two brothers with a mission of ensuring nobody needed to struggle to find senior home care, SuperCarers have helped hundreds of families around the country find home care for their loved ones.
The business was growing at a steady rate but with new growth initiatives in place there was a need to accelerate, as well as shifting channels to bring in more leads by organic means as the spend on PPC was very high. Previous SEO consultants had been engaged but ROI was dubious and there were no clear signs of growth. Supercarers weren’t even sure if organic could be a viable growth channel for them but decided to give it one last shot, the Puglet way.
- Working with developers to ensure continual technical SEO improvements to maximise visibility through use of improved markups and site structure
- Onsite content strategy to develop relevant traffic growth for awareness as well as immediate signups to the platform, along with longer-term lead acquisition for nurturing through marketing automation channels
- Support with social channel organic visibility to support the brand’s overall digital presence
- Development of a dedicated link acquisition strategy based on evergreen resource-based outreach, delivered by expert link builders at Reddico to boost domain visibility potential and grow brand authority
“Working with Puglet has been the single most successful marketing investment the business has made. The numbers speak for themselves, nuff said.”Duncan McKennaGrowth & Commercial Director