About The Author


I’d love to tell everyone that I wanted to be an SEO consultant from my mother’s knee, but in fact I didn’t get into digital marketing until a year after I graduated with a 2:1 MPhys in Astrophysics, Astronomy and Space Sciences from the University of Kent.

After a brief stint as a mental health medical secretary, which did wonders for my typing speed, I spent a year with a local Canterbury web application monitoring company building a client liaison department to arrest the growing divide between the in-house technical team and client facing sales department.

While there I got heavily into eCommerce, learned to read site code and was lucky enough to work with some inspiring big names in the digital scene including Dixons Retail Group, William Hill, Inghams Holidays, Thomas Cook and even Tesco.

Wanting something a bit more exciting than seeing the same old missing CSS files and crippling server downtime problems that plague the web monitoring world, I applied on spec to a local Canterbury marketing agency and was accepted for training as an SEO and online marketing manager, cutting my teeth on all aspects of digital from social media to web design, eCommerce development and ongoing SEO and PPC work for a variety of SMBs.

After project managing an eCommerce development site from design to completed build in just three months (and spending about the same length of time without sleeping) I moved to a larger SEO agency in London (it used to have local offices in Canterbury but those since closed, so I now work remotely), and since then have been able to delve far more deeply into my love of technical and onsite SEO as well as broadening my knowledge of digital strategy and transformation.

I’m was the Head of SEO for my agency for nearly two years before stepping down to leave the management crap behind in favour of working full time as a consultant with a wide range of exciting clients including Selfridges, Audi UK, Experian Data Quality, Jamie Oliver, WGSN Group, Jigsaw, White & Case, Burberry, The Children’s Society, VW Financial Services and plenty more you might or might not have heard of. When still with an SEO focus I specialised in technical search troubleshooting and website launches for brands of all sizes, making sure that clients could keep ahead of the search marketing curve and make the most of opportunities like a website redesign or relaunch to help create a solid platform for their online marketing going forward.

These days I’m a multichannel strategist for 4Ps Marketing, now part of the Netbooster Group, working with even more immensely awesome brands like Maplin, Cross Country Trains, Liz Earle and Hertz to help their businesses grow in exciting new digitally-driven directions.

I a fandom nut, loving fantasy as well as scifi and general geekery. I’m a roleplayer, scribbler (not good enough to be called a “writer!”) and lover of fuzzy things. I live in a small village outside Canterbury in Kent with my endlessly patient husband Hugh, our two pugs (the light of my life, hence the new name of this site), two cats, two guinea pigs and incumbent hamster.

I do a bit of freelancing for fun on top of my full time employment – for the love of digital and all of the small, local businesses that give Kent, and Canterbury in particular, its fun and delicious flavour as a place to live. If you need a hand with some SEO or digital marketing ideas, whatever your business, drop me a message and let’s start talking.