Topdeck Travel is an award-winning tour operator specialising in gap year style group trips for the young traveller market, offering 330 different tours in 65 countries.
The Brand
The Need
A technical and SEO content audit of the existing site platform to identify what was and was not working well for the brand, in order to inform the specification for an upgrade to the site and CMS. Support also provided for the migration itself, with the aim to both minimise losses during the relaunch process and also set the new platform up to give high organic growth potential in the longer term.
The Approach
- Joint project acting as technical SEO consultant for multichannel coordination team at Prospect Knight
- Comprehensive content and technical auditing of the existing website to identify functionality and assets to keep, lose or improve as part of the migration project
- Onsite technical SEO specifications and evaluation from SoW to codebase, including international setup, working closely alongside the platform developers to aim for a “best in class” style baseline
- Support for URL migration management, including domain changes, redirect planning and implementation auditing
- Onsite support for the developers and internal team during the launch day, including live checking of deployments against potential issues
The Results
A zero loss website migration and relaunch with a setup for future growth.
The Feedback
“Ruth’s expertise in all things SEO-related is unparalleled and our SEO strategist felt safe in the knowledge that she was always on the other end of the phone with clear and pragmatic advice. We’ve all heard the horror stories around site migrations so I was thrilled to find our organic search traffic remained stable post-launch.”
Rachel FlynnGlobal Head of Digital
