Hult International Business School is a private business school with campuses in Cambridge, London, San Francisco, Dubai, New York City, and Shanghai. It specialises in offering highly ranked business education programs at both undergraduate and postgraduate level with opportunities for students to study around the world.
The Brand
The Need
SEO support for migrating the website store to an entirely new CMS platform, with the aim to both minimise losses during the relaunch process and also set the new platform up to give high organic growth potential in the longer term.
The Approach
- Joint project acting as technical SEO consultant for multichannel coordination team at Prospect Knight
- Onsite technical SEO specifications and evaluation from SoW to codebase, including international setup, working closely alongside the platform developers to aim for a “best in class” style baseline
- Support for URL migration management, including domain changes, redirect planning and implementation auditing
- Content training for the internal marketing team to help build SEO best practice into everyday activities
- Onsite support for the developers and internal team during the launch day, including live checking of deployments against potential issues
The Results
A zero loss website migration and relaunch with a setup for future growth.
The Feedback
“Best SEO training I’ve been to. Very practical and made a very complex subject seem easy for everyone to learn.”
Nikki ThomasProduct Director
