A disruptive startup aimed at transforming the online travel agency space for the better, hoo is a unique and innovative platform that allows users to make offers on the hotel rooms they want in order to get the best possible price for their stay.
The Brand
The Need
With a hyper-competitive market and limited startup budgets, hoo wanted to push as hard as possible within their capabilities to grow brand awareness through organic traffic and creative initiatives.
The Approach
- Product development support based on search-led audience research and insight
- Working with developers to effect technical SEO improvements to maximise visibility potential of the website
- Onsite content strategy to develop relevant traffic growth for awareness in the general travel space as well as driving bookings for specific niche types of hotels
- Content optimisation to drive entirely new user behaviour in the travel sector for hotels
- Ad hoc link acquisition and outreach resource creative to grow the authority of the domain and boost brand visibility
- Working alongside specialists at Play PR and Proper PR to ensure maximum organic benefit from both publicity stunt and press room release activities for the brand
The Results
