A disruptive startup aimed at transforming the online travel agency space for the better, hoo is a unique and innovative platform that allows users to make offers on the hotel rooms they want in order to get the best possible price for their stay.
With a hyper-competitive market and limited startup budgets, hoo wanted to push as hard as possible within their capabilities to grow brand awareness through organic traffic and creative initiatives.
- Product development support based on search-led audience research and insight
- Working with developers to effect technical SEO improvements to maximise visibility potential of the website
- Onsite content strategy to develop relevant traffic growth for awareness in the general travel space as well as driving bookings for specific niche types of hotels
- Content optimisation to drive entirely new user behaviour in the travel sector for hotels
- Ad hoc link acquisition and outreach resource creative to grow the authority of the domain and boost brand visibility
- Working alongside specialists at Play PR and Proper PR to ensure maximum organic benefit from both publicity stunt and press room release activities for the brand