Playful “edu-tainment” brand Kidadl are building a new online platform to educate, inform, entertain and delight families with kids of all ages with everything from fun fact files to coloring pages, trivia, and more.
The Brand
The Need
With their content and editorial strategy well in hand with a specialist consultant, Kidadl wanted help making sure that technical SEO factors did not become a limiting factor in their organic growth given the competitive nature of the parenting and publishing spaces.
The Approach
- Information architecture/site structure builds within the constraints of the pre-selected CMS platform
- Ongoing SEO hygiene support to maximise growth impact of new content development, including during COVID lockdown peak in 2020
- Technical SEO advisory and consultation around the research and launch of new content verticals to maximise pageviews and advertising revenue
The Results
The Feedback
“Ruth is an extremely talented, responsive and insightful consultant with an unending passion for digital marketing. We have loved working with her.”
Hannah FeldmanCo-Founder
